Sole Survivor by Daniel Rubin (ISBN: 9781914487866)
ISBN 9781914487866

The memoir of a British shoe dog

‘A thoroughly entertaining read and valuable insight into building a business’ Touker Suleyman, entrepreneur, BBC Dragon’s Den

This is the story of how one man spent 50 years in the trade he loves – and built a global brand.

Born into a long line of cobblers from Russia, Daniel ignored his father’s advice to stay out of shoes. Instead, after a spell manufacturing and importing, he launched his own brand, Dune in 1992. While countless British shoemakers and retailers disappeared from our high streets, Daniel innovated and evolved. Dune London is now a renowned footwear and accessories brand, sold in over 200 stores worldwide.

For the first time, Britain’s veteran shoe dog reveals how he set up Dune on the King’s Road in London and overcame manufacturing disasters, tech upheaval and market crashes to thrive – finally – in a cut-throat industry characterised by falling margins and broken dreams.  

Sole Survivor: How I Built a Global Shoe Brand not only gives lovers of high heels, courts and sandals the inside track to the footwear industry. It reveals the reasons for commercial failure and success in the UK and internationally – which can be applied to any business – and the personal virtues you need to make your mark.

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