Citizens by Jon Alexander (ISBN: 9781912454846)
About the book
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McKinsey 2022 summer reading list - TOP 5 recommended book
What are we doing to ourselves when we tell ourselves we're Consumers 3000 times a day?
What would it look like to put the same creativity and energy into involving people as Citizens?
What would you do in this time, if you truly believed in yourself and those around you?Jon Alexander spent the first decade of his career in the advertising industry, selling some of the world's biggest brands. Then he realised he was caught up in a story he didn't believe in – the Consumer Story.Here, with New York Times bestselling writer Ariane Conrad, he shows us what we need to do to step into a bigger idea of ourselves: as collaborative, caring, creative Citizens who can shape our communities, organisations, and nations for the better.Foreword by Brian Eno.
Format: Hardback book
Publication: March 2022
✅ INSPIRING ideas
✅ PRACTICAL case studies
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